25 Cool Ideas for Your Marketing Research Topics

Lots of people still underestimate the importance of marketing for the business, but nowadays, in the modern world overwhelmed with information, marketing is one of the major things that move the business forward. Also, marketing isn’t limited by the business: a country or even an ideology can become a brand and be promoted according to the rules of marketing.

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As marketing is such an important and changing sphere of the modern world, it is also the subject of intense research. That’s good news: you will have plenty of data if you decide to write a research paper on marketing. The bad news: there can be too much data. The world of marketing now is overloaded with new approaches, researches, and suggestions, the race of marketologists against the new technologies and markets never stops. You have to choose your marketing research topics carefully and filter all the unrelated information.

Try to think about the problem you are interested in exploring. Writing about something you truly want to makes the work much easier. Maybe you are planning to start a business, this is the good chance to think over your marketing plan. Or you were trying to figure out something and now you finally decided to make a research about it? Your research paper is also connected to marketing in a meta way: you will try to “sell” it to the audience, so make sure you love your “product” and can talk about it with genuine excitement.

If you are still struggling, try to use our sample topics list as a source of your inspiration. Remember that marketing strategies change too fast, so combine them with the latest marketing trends and you will write a perfect research paper!

25 Marketing Topics for the Most Demanding Students

  1. Pharmaceutical marketing and ethics
  2. Effects of gender on a family buying decision
  3. Factors that influence the level of impulse buying
  4. Social media in marketing?
  5. The impact of brand extension on brand personality
  6. The use of Black Friday sales and how these benefits company gross
  7. The use and benefit of sending birthday announcements and coupons
  8. Market segmentation
  9. Relationship between marketing research, customer knowledge, and business sales
  10. Telemarketing
  11. The effect of the recession on promotional activities
  12. An attitude of people in different roles towards direct marketing
  13. How smartphones and tablets can be used to tap into customers thinking?
  14. Relationship marketing
  15. The leadership among the marketing team
  16. Loyalty programs as instrument of marketing
  17. Factor affecting educationists/scientist response to patent registration
  18. Relationship between customers internal usage practices usage practices and awareness to internal advertising
  19. Factors affecting positive and negative word of mouth in restaurant industry
  20. Maternity and baby products marketing
  21. Marketing strategies and paradigms
  22. E-marketing
  23. Effects of occupational status on women food buying and cooking behavior
  24. Effect of self-placement of habitual buying products on their sales
  25. Market entry strategy in an emerging market using country of origin information